I led the visual direction for a summer campaign promoting Fugli, a citrus-forward seasonal release from Oskar Blues Brewery. The concept centered on ease, nostalgia, and the feeling of long summer days, capturing models and his dog moving through outdoor spaces that felt nostalgic and unforced.

The images prioritized warmth, natural light, and lived-in moments over staged product shots. The goal was to create something that felt personal and recognizable, positioning the drink within a lifestyle rather than as a standalone object. The final visuals supported the brand’s seasonal rollout and extended across digital and promotional use.