The E-List is an influencer program I created at EMILYs List to engage pro-choice content creators and amplify our mission to millennial and Gen Z audiences, something EMILYs List had never done before. As Creative Director and Lead Designer, I spearheaded the program’s creative direction and execution, shaping a collaborative space for influencers to harness EMILYs List resources—including talking points, social assets, exclusive EMILYs List events, content guidance and merchandise—to reach tens of millions of followers nationwide. I established the E-List as a central hub for influencer engagement, resulting in amplified reach and engagement on critical GOTV efforts during the 2024 election cycle.

Through this initiative, we bridged the gap between grassroots activism and digital storytelling, fostering authentic partnerships that elevated key issues throughout 2024 and inspired action and praise from celebrities and media outlets like Rolling Stone.