To elevate the public image of UNC Asheville, I collaborated with the university's Marketing and Communications team on a comprehensive digital and print rebrand. My work included producing dynamic social media content, print materials, and storytelling campaigns that highlighted the university’s values and sustainability efforts.

Some of my key initiatives included the “30 Majors in 30 Days” and “UNCA Scavenger Hunt” social media campaigns, which nearly doubled the university's online engagement within a month. The refreshed visual strategy transformed UNC Asheville's presence, contributing to its recognition by U.S. News & World Report as a top public liberal arts school and earning a top-25 ranking from The Princeton Review for quality of life.