Brand campaign for the launch of a new Flagship campus in an economically disadvantaged Houston area to increase student enrollment and financial support from donors, community members, and stakeholders and highlights Beta's commitment to education.
My Role CREATIVE DIRECTOR + CREATIVE PRODUCER
Creative Direction, Photography, Graphic Design, Videography, Brand Strategy, Branded Content, and Social Media.
Beta Academy is a K-12 competition charter school that relies heavily on media presence for student enrollment and financial support. The academy was struggling to secure enrollment and financial support. After securing twenty-four million dollars in funding for the Flagship campus, the brand campaign commenced to fill student enrollment for the upcoming year, document construction and increase community engagement online.
Creating Joy Since 2010
The campaign's success attracted fresh faces and offered more insight into the school's mission.
Today, the new campus consistently exceeds enrollment goals and maintains financial support.