Beta Academy Charter School

Property of Beta Academy.

The Challenge:

Brand campaign for the launch of the new Flagship campus in an economically disadvantaged Houston area to increase student enrollment and financial support from donors, community members, and stakeholders.

 

The Objective:

After securing twenty-four million dollars in funding for the Flagship campus, the brand campaign commenced to fill student enrollment for the upcoming year, document construction and increase community engagement online.

 

The Problem: 

Beta Academy is a K-12 competition charter school that relies heavily on media presence for student enrollment and financial support. The academy was struggling to secure enrollment and financial support. 

My role:

Creative & art direction and development of branded visual content that gives more insight into Beta Academy online and offline to offer insights and testimonials. (photography, sizzle video reels showcasing culture, portraits, lifestyle photos, events, commercials, architecture photography etc.) to fill student enrollment for the upcoming year, document construction and increase community engagement online that highlights Beta's commitment to education.

The Solution:

The campaign's success attracted fresh faces and offered more insight into the school's mission. Today the new campus consistently exceeds enrollment goals and maintains financial support.