Page (formerly Page Southerland Page)

Property of Page.

The Challenge:

Rebrand campaign to a new look, website, and strategy to help a 125-year-old firm look like the “Top 25 in the Nation” design practice that it is and provide clarity to the firm’s purpose and values.

 

The Objective:

The old site focused on showcasing what Page did but it failed to serve their clients, potential hires, and even their own team. With the new site, we aimed to also reveal the why and how. To do this, we expressed all content related to people, expertise and process to Page’s values: creativity, collaboration, and commitment. 

 

The Problem: 

Page’s website had become more of an internal catalog of decades worth of architecture projects than a marketing tool and it was impairing the firm’s ability to attract fresh, new talent. 

 

In addition to the brand identity issues, the site’s architecture organized people by rank—effectively highlighting its lack of diversity. This was becoming a real recruiting challenge. Additionally, there was also an art direction problem: the unorganized variations of portraits made the firm looked more like lawyers than architects.

My role:

Development of visual content that gives more insight into Page and populated throughout the site beyond a mere staff bio such as on project detail pages to offer insights and testimonials. (video interviews, sizzle reels showcasing culture, portraits, lifestyle photos, events, commercials, project photography etc.)

 

I created and edited photos, videos and motion graphics throughout the new site to highlight Page’s multi-disciplinary practice.

 

I also developed various content guidelines and workshops to help internal departments have a consistent brand voice moving forward.

The Solution:

Today, Page is unified around an online brand and website experience that truly matches their ambitions.