PAGE (formerly Page Southerland)

Rebranding a 125-year-old architecture and engineering firm like Page Southerland was both an honor and a challenge. Page’s former website functioned as an internal catalog, prioritizing quantity over quality. I was tasked with unifying 23 offices under a cohesive brand voice with the Brand team to create a fresh identity and a strategic direction that would position the firm as a "Top 25 in the Nation" design practice. My role focused on translating their multidisciplinary expertise with visual storytelling that would resonate with clients, potential hires, and the internal team. I modernized their photography and video assets, created an internal creative studio and operation procedures, upgraded the website and content strategy that highlighted Page’s people, expertise, and process.

Since the rebrand, Page experienced a huge increase in national recognition, consistently climbing industry rankings. The refreshed brand became a key driver in attracting top-tier clients and talent alike, which reaffirmed their place as an industry leader in design and engineering.