BEN & JERRY'S

Ben & Jerry’s launched the "Democracy Is In Your Hands" campaign in North Carolina to support voter rights and increase registration ahead of critical elections. As the campaign's Content Photographer, I captured dynamic event coverage and campaign visuals distributed across press, print, digital, web, and social media channels. My photography highlighted key non-partisan voter registration events, community rallies, and public engagements, helping amplify the campaign's core message.

This visual storytelling played a crucial role in community engagement, contributing to the registration of 3,383 new voters and motivating thousands more to pledge participation. The campaign combined social impact with vibrant visuals, creating a powerful blend of advocacy and artistry.