Spotify Wrapped: Møtiv

Property of Official Møtiv Music

The Challenge:

Revive Møtiv's social accounts with tailored content to enhance brand identity and audience engagement for the #SpotifyWrapped campaign.


The Objective:

Visual content that focused on showcasing the artist's identity and social media presence on Spotify and later Instagram.


The Problem: 

Møtiv's content strategy was non-existent with no new projects since 2015 to promote and was impairing the artist's ability to attract new listeners and features with other artists. 

My role:

Development of short and long term creative strategies and visual content that refined Møtiv's online presence. I also created and edited photos, and album designs to be populated throughout social media to attract listeners and increase engagement.