Spotify Wrapped: Møtiv
Property of Official Møtiv Music
Revive Møtiv's social accounts with tailored content to enhance brand identity and audience engagement for the #SpotifyWrapped campaign.
Visual content that focused on showcasing the artist's identity and social media presence on Spotify and later Instagram.
Møtiv's content strategy was non-existent with no new projects since 2015 to promote and was impairing the artist's ability to attract new listeners and features with other artists.
Development of short and long term creative strategies and visual content that refined Møtiv's online presence. I also created and edited photos, and album designs to be populated throughout social media to attract listeners and increase engagement.